DECONSTRUCTING VEGEMITE TOAST

The dish is re-interpreted by simply serving each ingredient of the Vegemite toast (toast, butter, and Vegemite) separately. As simple as it sounds, this change enhances the eating experience.

As most Australians have grown up eating Vegemite toast, each of them has a preference for how much butter and vegemite is applied. By serving each ingredient separately, the eater is given the freedom to put the amount they like.

A GOOD DAY STARTS WITH A GOOD BREAKFAST

An element of delight is present in the experience to kickstart the customers' day. As they lift the toast off the plate, eaters are greeted with G'DAY (Good Day). Australian slang was chosen to celebrate the Aussie-ness of Vegemite toast and to align with the Cafe's humorous brand image.

G'Day was chosen for the serving plate as greetings would usually be the first thing we hear in the morning. Yeah Nah (also known as Nah Yeah) was then chosen for the condiment plates since they always occur in pair and their order of use can be interchangeable.

CREATING A COHERENT DESIGN LANGUAGE  

To align with the Café's branding, visual elements from the poppy green interior to the bold typography of the packaging are present in the tableware design. Basic geometric shapes have been used to express the post-modern qualities of the Cafe.

F&B FRIENDLY-DESIGN

The plates were designed in such a way they would fit the trays and the smallest tables of the Café. Several combinations of bread placement were tested to create a compact design without affecting the eating experience.

Bevel sides were chosen for the plates design so that they occupy minimum space  when stacked.