G'DAY DISH SET

The G'Day dish set is a set of porcelain tableware consisting of a plate and two complementary condiment plates. The concept was to create an experience through a set of tableware by re-interpreting an iconic Australian breakfast dish of a Melbourne Café. The chosen dish in this case is the Vegemite toast from The League of Honest Coffee. 

Expertise

Case Study, Cultural Study, CMF Design, Branding

Client

The League of Honest Coffee

Year of production

2018

Dimensions (plate)

W 180 x L 234 x H 14 mm

Dimensions (condiment plate)

W 77 x L 77 x H 13 mm

Material

White porcelain slip, White glaze

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Vegemite toast of café
DECONSTRUCTING VEGEMITE TOAST
The dish is re-interpreted by simply serving each ingredient of the Vegemite toast (toast, butter, and Vegemite) separately. As simple as it sounds, this change enhances the eating experience.
 
As most Australians have grown up eating Vegemite toast, each of them has a preference for how much butter and vegemite is applied. By serving each ingredient separately, the eater is given the freedom to put the amount they like.
Puns commonly used in present in the Cafe's wordings
Graphic design of plates
A GOOD DAY STARTS WITH A GOOD BREAKFAST
An element of delight is present in the experience to kickstart the customers' day. As they lift the toast off the plate, eaters are greeted with G'DAY (Good Day). Australian slang was chosen to celebrate the Aussie-ness of Vegemite toast and to align with the Cafe's humorous brand image.
 
G'Day was chosen for the serving plate as greetings would usually be the first thing we hear in the morning. Yeah Nah (also known as Nah Yeah) was then chosen for the condiment plates since they always occur in pair and their order of use can be interchangeable.
Dominant poppy green used in Café
CREATING A COHERENT DESIGN LANGUAGE  
To align with the Café's branding, visual elements from the poppy green interior to the bold typography of the packaging are present in the tableware design. Basic geometric shapes have been used to express the post-modern qualities of the Cafe.
F&B FRIENDLY-DESIGN
The plates were designed in such a way they would fit the trays and the smallest tables of the Café. Several combinations of bread placement were tested to create a compact design without affecting the eating experience.
 
Bevel sides were chosen for the plates design so that they occupy minimum space  when stacked.  
Development of condiment plates
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A set of tableware that delights users through the eating journey