BODY-MOJI

Body-Moji is a tree-like structure that encourages openness in individuals through body postures and risk-taking. By climbing up the tree-like structure and sitting on the platforms, people gradually become more confident and assertive. This consequently leads to opportunities for serendipitous collaborations within the space.

(The project was submitted to Mistletoe, Inc as a proposal for a model of an innovators village in Jurong Eco Garden.)

Expertise
Behavioural Research, Conceptual Development, Speculative Design, Spatial

Collaborator

Mr Victor Ng, Executive Director, Mistletoe, Inc

Year of production
2019

Team Member

Melissa Lee Hui Yu

Location

Jurong Eco Garden

Can a space quickly increase the openness of individuals to maximize the time spent on collaborating?

COLLABORATION IN SINGAPORE
One of the keys to successful collaborations lie in good communication and openness. While good communication enables ideas and opinions to be exchanged organically, openness boost the individual's intellectual curiosity, aesthetic sensitivity, unconventionality, thrill seeking. These qualities are however missing within Singaporeans due to an Asian upbringing.
ONLINE COMMUNICATION & EMOJIS
While it is believed that Asians do not usually perform well in face-to-face communications with strangers, this perception does not apply to online communications such as chats. The reason lies in emojis as they provide people with a way to be open.
 
Having observed this behaviour, a question then followed: is it possible to extract the characteristics of emojis and apply them in face-to-face situations so that Asians can naturally be more open?
Person with a relaxing posture
BODY LANGUAGE
Only 7% of what we communicate is conveyed through words, the rest is conveyed through our voice and tone (38%) and body language (55%). Being the most influential to achieve good communication, body language was chosen as a the medium to increase the openness of individuals.
BUILDING OPENNESS
According to social psychologist Amy Cuddy, high power posing helps people to become more confident and higher-risk taking, all of which align with building openness in individuals.
To embody the concept, a tree-like structure has been designed. The risk taking aspect is found in the process of climbing, so the higher the seat, the more risky it is, hence the more open the person would become by the time he/she reaches the platform.
Visualisation of Body-Moji usage
Designs of seat platforms for Body-Moji
HIGH-POWER POSES
To further increase the individuals' openness, the sitting areas are shaped to allow high power postures to be easily adopted.
NUDGING USING AR
An AR app has been created as a guide to show users how to effectively use the space.
AR usage for Body-Moji
A HIGH HUMAN TRAFFIC FLOW LOCATION
The Central Plaza was the most suitable location as every path in the garden cross that location, making the structure easily accessible.

Leveraging the positive effect of high power poses to cultivate serendipitous collaborations