BODY-MOJI

Located at the Jurong Eco Garnde, Body-Moji is an attempt to create an innovator’s village that encourages serendipitous collaborations. This is done so by promoting openness through body postures and risk-taking. By going up the tree-like structure and sitting on the high-power posture shaped seats, users gradually gain greater confidence and assertiveness, leading to more human interactions.

(The project was submitted to Mistletoe, Inc as a proposal for a model of an innovators village in Jurong Eco Garden.)

Collaborator

Mr Victor Ng, Executive Director, Mistletoe, Inc

Year of production
2019

Team Member

Melissa Lee Hui Yu

Location

Jurong Eco Garden

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COLLABORATION IN SINGAPORE
One of the keys to successful collaborations lie in good communication and openness. While good communication enables ideas and opinions to be exchanged organically, openness boost the individual's intellectual curiosity, aesthetic sensitivity, unconventionality, thrill seeking. These qualities are however missing within Singaporeans due to an Asian upbringing.
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Designs of seat platforms for Body-Moji
USING HIGH POWER POSTURES TO BUILD OPENNESS
According to social psychologist Amy Cuddy, high power posing helps people to become more confident, optimistic, assertive, bold, higher-risk taking, all of which align with building openness in individuals.

To embody this concept, seating platforms have been designed based on different high power postures so that users can effortlessly adopt them.
EXTENDING THE CONCEPT
To further increase the openness of individuals, a risk-taking element has been included. The result is a tree-like structure with seating platforms found at varying heights.

The risk taking element is present in the process of climbing. So the higher the seat, the more risky it is, hence the more open the person would become as they reach the platform.
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HIGH-POWER POSES
To further increase the individuals' openness, the sitting areas are shaped to allow high power postures to be easily adopted.
NUDGING USING AR
An AR app has been created as a guide to show users how to effectively use the space.
AR usage for Body-Moji
A HIGH HUMAN TRAFFIC FLOW LOCATION
The Central Plaza was the most suitable location for the structure as it has the largest open space. Furthermore, as all paths connect to this location, every individual entering the garden will encounter the structure, hence increasing the outreach to make people more open.